COUNTRY SELLER ECONOMICS · EU · VERIFIED 2026-09-15

TikTok Shop fees in France: 2026 profit calculator

For French sellers, the important question is not only what TikTok charges, but what remains after creator commission, fulfillment, returns, product cost and paid acquisition. Model all of them here in EUR.

Marketplace region

Verified platform commission assumptions2026-09-15

Standard rate 9%. TikTok Shop EU commission policy lists the platform commission and reductions; this calculator does not add an unsupported default 2.9% + €0.30 seller processing fee.

View official TikTok Shop source →

Calculation mode

The sale

Item price€Shipping paid by buyer€0 if you offer free shipping

TikTok platform commission

Category / rateApply eligible new-seller rate: 4%Eligible new sellers may receive 4% for up to 60 days after completing the Seller Center mission.

Creator affiliate commission12%

Orders attributed to creators30%

Commission applies only to creator-attributed, non-refunded orders. Use 100% to model a creator order by itself.

Fulfillment & operating costs

FBT assumption — single unit (3,30 €)FBT assumption — multi-unit (2,70 €/unit)Self-fulfill

Illustrative small-parcel assumption — confirm your current FBT rate card in Seller Center.

Product cost (COGS)€Ad cost / order€0 for organic-only sales

Expected profit / placed order

17,08 €

MARGIN 42.7%ROI 111.6%

Completed order profit19,66 €

Expected collected revenue

8% full-refund assumption

36,80 €

Expected referral / refund admin

9.0% completed-order rate

−3,37 €

Expected creator commission

12% rate · 30% order mix

−1,32 €

Fulfillment

−3,30 €

Expected return handling

postage plus FBT handling when applicable

−0,21 €

Expected product cost

50% returned value recovered

−11,52 €

Expected economics per placed order

RETURN-WEIGHTED

Platform fees3,37 €

Creator1,32 €

Fulfillment3,30 €

Product cost11,52 €

Returns & adjustments0,21 €

Profit17,08 €

Break-even item price18,72 €

Max ad cost / order17,08 €

Break-even ROAS2.34×

Break-even creator commission≥100%

These limits show the most you can spend at the current price before modeled profit reaches zero.

GMV Max ROI can include organic GMV. Compare this break-even ROAS with the same revenue and ad-cost definition.

PLATFORM RATES VERIFIED 2026-09-15 · EU STANDARD 9% · ACCOUNT-SPECIFIC PROGRAMS MAY DIFFER · CONFIRM IN SELLER CENTER.

Official platform-rate sources

TikTok Shop US — referral fee policyVERIFIED 2026-09-15
TikTok Shop UK — Platform Commission FeeVERIFIED 2026-09-15
TikTok Shop EU — commission rate policyVERIFIED 2026-09-15

Platform commission rates are sourced from official TikTok Shop policy pages. Fulfillment, returns and account-specific programs can vary; your own Seller Center and settlement statement are the final authority.

Standard EU commission: 9%

The calculator uses the current 9% standard TikTok Shop EU commission, with a 7% option for eligible Electronics including qualifying Beauty & Personal Care Electronics.

Eligible new-seller mission: 4%

Eligible EU sellers may receive a 4% commission rate for up to 60 days after completing the relevant Seller Center mission. Only enable this rate when your account confirms eligibility.

No universal extra processing fee assumed

We do not add a default 2.9% + €0.30 seller processing charge because the current official commission policy we verified does not list it as a universal additional fee. Use optional adjustment fields for shop-specific deductions.

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