TikTok Shop Profit & Fee Calculator — EU (2026)
Model the current 9% standard EU TikTok Shop commission, the eligible 7% electronics rate and the conditional 4% new-seller mission rate, then layer in your real affiliate, fulfillment, COGS, ad and return assumptions.
Standard rate 9%. TikTok Shop EU commission policy lists the platform commission and reductions; this calculator does not add an unsupported default 2.9% + €0.30 seller processing fee.
View official TikTok Shop source →Commission applies only to creator-attributed, non-refunded orders. Use 100% to model a creator order by itself.
Illustrative small-parcel assumption — confirm your current FBT rate card in Seller Center.
These limits show the most you can spend at the current price before modeled profit reaches zero.
GMV Max ROI can include organic GMV. Compare this break-even ROAS with the same revenue and ad-cost definition.
PLATFORM RATES VERIFIED 2026-09-15 · EU STANDARD 9% · ACCOUNT-SPECIFIC PROGRAMS MAY DIFFER · CONFIRM IN SELLER CENTER.
- TikTok Shop US — referral fee policyVERIFIED 2026-09-15
- TikTok Shop UK — Platform Commission FeeVERIFIED 2026-09-15
- TikTok Shop EU — commission rate policyVERIFIED 2026-09-15
Platform commission rates are sourced from official TikTok Shop policy pages. Fulfillment, returns and account-specific programs can vary; your own Seller Center and settlement statement are the final authority.
Standard platform commission: 9%
The standard commission modeled for EU sellers is 9%. Eligible Electronics, including qualifying Beauty & Personal Care Electronics, can use a 7% category rate.
Eligible new-seller mission: 4%
TikTok Shop EU currently describes an eligible new-seller mission that can reduce commission to 4% for up to 60 days. Only enable it when your Seller Center confirms eligibility.
No universal 2.9% + €0.30 processing fee is assumed
The calculator no longer adds that charge by default because the current official commission policy we verified does not list it as a universal additional seller fee.